You know you’re in need of a fresh headshot, maybe the one you use for Linkedin is a different expression than the one you would like for a speaking engagement or an article you’re writing. Once you think about how you’ll caption your photo in different applications you’ll find you need variety in the visual message. Have you noticed it’s the emotional one that resonates? With a change of wardrobe, props, and some candid photos, you could be making the “other” photos. Imagine building more marketing messages all in one photoshoot.

Why make just one headshot when you’re already on set, dressed up, and professionally lit for great photos? You could build on your ability to make visuals that support your marketing message. Even if 90% of your company focuses on a service or product, images of the people behind the work get lots of extra traction. Do you visit the “About” page of people you’re thinking of working with? Or love seeing the faces of a business on social media? For me, it’s a first step to accessible relationship building.